LANTIX
The default platform for discovering what to do, who to go with, and how to get in. Mobile-first live event discovery & ticketing.
PRESENTED BY TRUE LIFE ENTERTAINMENT, LLC
Executive Overview
A behavioral layer for live experiences.
True Life Entertainment, LLC is developing LANTIX — a mobile-first live event discovery and ticketing application. Launching in Boston, built to scale nationally and internationally.
Positioned to disrupt legacy platforms like Ticketmaster, LANTIX connects users with local live experiences while giving promoters and venues powerful tools to sell tickets, reach targeted audiences, and gain actionable insights.
Product Vision
Not just a ticketing app.
"The default platform for discovering what to do, who to go with, and how to get in."
Effortless, intuitive discovery
Surface local and national live events tailored to user behavior, preferences, and social circles.
Go beyond the ticket
Coordinate who you go with, share experiences, and build community around live events.
Built For Two Sides
One platform, two engines.
For Users
Discover local and live events through a mobile-first, personalized feed tailored to your interests and location.
Quick ticket access, seamless checkout, and a social layer to invite friends, coordinate plans, and share experiences.
For Promoters
Sell tickets directly to targeted audiences with zero friction — reach the right fans at the right time.
Actionable insights into audience behavior, event performance, and sales trends to power smarter promotions.
Market Opportunity
Legacy platforms left a massive opening.
Consumer Dissatisfaction
of consumers report frustration with legacy platforms due to hidden fees, poor UX, and lack of local discovery.
Mobile-First Discovery
Users expect seamless, app-native experiences to find, share, and purchase tickets — instantly and socially.
Fragmented Distribution
Independent promoters rely on scattered social posts with no analytics, reach tools, or ticketing infrastructure.
Competitive Differentiation
LANTIX vs. legacy platforms.
LANTIX
- ✓Mobile-first discovery experience
- ✓Focus on independent venues & local events
- ✓Social & community-driven engagement
- ✓Actionable data insights for promoters
- ✓Personalized event recommendations
- ✓Built for the underserved local ecosystem
Legacy Platforms
- ✕Desktop-first, friction-heavy UX
- ✕Major venues & large events only
- ✕Purely transactional, no social layer
- ✕Limited promoter analytics
- ✕Generic, non-personalized browsing
- ✕Ignores independent & local market
Business Model
Four revenue streams across the live events ecosystem.
Ticketing Fees
Per-ticket service fee on every transaction — primary and scalable revenue driver.
Promoter Partnerships
Revenue share and featured placement fees from promoters and venues leveraging LANTIX's audience reach.
Data & Insights Sales
Aggregated behavioral and attendance data packaged as actionable insights sold to promoters, brands, and venues.
Social Commerce
Group purchase bundles and referral incentives that drive viral growth and incremental transaction revenue.
Risks & Mitigations
Clear-eyed about the landscape.
Risks
Market entrenchment: Ticketmaster and Live Nation dominate, creating switching costs.
Supply constraints: Limited initial inventory may slow adoption. CAC could strain budget. MVP execution risk.
Mitigations
Independent venue focus: Target underserved venues where legacy has little presence.
Self-service & ambassadors: Easy onboarding tools, campus ambassador programs, lean phased MVP.
Strategic Product Opportunities
Beyond core ticketing.
Last-Minute Marketplace
Dynamic marketplace for unsold tickets near event time. Drives urgency-based purchases and fill rates.
Campus Ambassador Network
Student-led growth across colleges. Lowers CAC and accelerates regional expansion city by city.
Social Commerce Layer
Group purchases, referral rewards, shared planning. Every buyer becomes a distribution channel.
Growth & Expansion
Boston → National → International.
Boston
Beta launch. 10–25 venues. 1,000–5,000 early users. Validate PMF.
National
Expand NYC, LA, Miami. Campus ambassador programs. 50,000+ users.
International
Canada, UK, Latin America. Scale GMV and partners globally.
SaaS
Self-service tools, analytics, white-label ticketing. Recurring B2B revenue.
Exit Opportunities
An attractive acquisition target.
Ticketing Platforms
SeatGeek and Eventbrite as strategic acquirers seeking local and independent event market expansion.
Media & Entertainment
Companies looking to own the live experience discovery layer — social commerce, behavioral data, community.
Live Nation Ecosystem
Capture independent venues, local promoters, and underserved urban markets outside their dominant network.
Collaborate With Us
Own the local live ecosystem.
PRESENTED BY TRUE LIFE ENTERTAINMENT, LLC